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Silhouette Partners Ltd · Port Harcourt
We Build Brands.
Every brand starts as a silhouette: a name and an idea nobody can see yet. We fill it in. The website, the logo, the posts people share, the people who run it and the systems behind them.
Hot Food, Delivered Before It Cools.
Order on WhatsAppWhy We Exist
The Best Shop on the Street Shouldn’t Lose to the Loudest One.
Most businesses we meet already have something good to sell. What they’re missing is everything around it: a brand people remember, a page people send to friends, staff who sell it well, and a way to know where the money went. That’s the silhouette. We fill it in.
We started doing it for other businesses in 2016, built our own store in 2019 to learn it from the inside, and now bring all of it to yours.
2016 to 2026
Ten Years of Helping Nigerian Businesses Grow.
For ten years we’ve given small and medium businesses the tools to grow: the brand, the website, the posts, the people and the systems. First for our clients, then for our own store, and now built into Glow.
- 2016Our first clients
- 2017
- 2018
- 2019Our own store
- 2020Registered
- 2021
- 2022
- 2023
- 2024
- 2025Clients again
- 2026Glow
What We Do
Everything a Brand Needs, in One Place.
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Websites built for Nigerian phones and data, where every button ends in a sale, a booking or a WhatsApp chat. From a five-page starter site to online stores and web apps like swapdesk.ng.
Go to Websites -
Pages run every month with the ad spend built in, one-off campaigns and launches, and ads management, with a monthly report on what it did for sales. 6.6M+ TikTok views across the brands we grow.
Go to Social Media and Marketing -
Logos, full identities and rebrands, used everywhere from the signboard to the staff shirt, with every file and the full rights. 50% off all branding right now.
Go to Brand Identity -
We find, interview and test your hires, replace them free within 90 days, train your team on your own floor, and handle onboarding and fair exits.
Go to Hiring and Training -
Glow Food and Glow Gadgets put stock, sales, staff and money on one sheet, live on every phone. We set it up free with any plan; Glow Hospitality and Glow Education are coming.
Go to Glow Solutions -
Receipts, swap and trade-in forms, spreadsheets that balance, and a full operating model for the whole business, on paper or on Glow.
Go to Systems -
For creators and one-person businesses: deal reviews, representation on the deals you bring, and your personal brand run for you.
Go to Talent Management -
The services new brands buy one after the other, priced together: Brand + Social, the Starter Pack and Relaunch.
Go to Bundles
Our Work
Brands We’ve Built, and Built With.
Tap any brand to see everything we made for it.

Client · Port Harcourt · since 2025
A premium Apple store we built from the wordmark up: brand, cards, counter forms, a content team we hired, train and supervise, and FC 26.

Our own store · Port Harcourt · since 2019
Where we learnt how a shop makes and loses money: every slip, receipt and price list designed in house.

Our own brand · an Upgrade brand
Fair trade-in prices in under a minute: the website, the trade-in slip and the posts that explain swaps.
Our own software · launching 31 October 2026
Glow Gadgets, Glow Food and Glow Playbooks: one family of brands, the websites and the launch.

Client · Garrison, Port Harcourt · since 2025
Content guidance and staff training for its TikTok, plus the stock and reseller spreadsheets the team runs on every day.
Client · Events by Checkmate, Abuja · 2017
Abuja’s first rave festival: posters, merch, the Facebook page, ALAT by Wema and marketing on the ground.
Earlier Work, 2016 to 2019
The brands we grew before 2019, when we paused client work to build Upgrade, our own store. We took clients again in 2025.
Meridian Luxury Park
Lekki-Epe, Lagos · 2016 to 2018Social media grown and managed for a luxury estate.
9.9K Facebook followers
ROTES Magazine
Lagos · 2016 to 2017Facebook page and social media for a Christian online magazine.
2.5K Facebook followers
Jubal Musicals
2017 to 2018Brand and social media for a sound engineering company.
1.3K Facebook followers
Longrich Partners
2017 to 2018Social media marketing set up for Longrich partners across Nigeria.
40+ partners
Websites
A Website That Sells While You Sleep.
Built for Nigerian phones and data: fast on a cheap Android, with every button ending in a sale, a booking or a WhatsApp chat, and card, transfer and USSD payments built in. We built swapdesk.ng and glowsolutions.ng, and run them every day.
Starting at ₦250K
- Starter Site
- Business Site
- Online Store
- Web App
- Website Care
Starter Site
Up to 5 pages, mobile-first, contact and WhatsApp buttons, Google Business Profile, 1 month of support. About 2 weeks.
Business SiteMost Clients Pick
Up to 12 pages, a blog you can update, booking or quote forms, speed and SEO work, analytics, 3 months of support. 3 to 4 weeks.
Online Store
Up to 200 products, Paystack and transfer checkout, order dashboard, delivery zones, 3 months of support. 4 to 6 weeks.
Web App
Tools like swapdesk.ng: calculators, quotes, sign-ins and dashboards, built around how your business actually works. Add an iPhone app for ₦750,000.
Website Care
Hosting, domain renewal, backups, updates and small edits, so the site never goes down or out of date.
10% to book, 50% before we start, 40% before final delivery. Prices exclude 7.5% VAT.
Websites we built and run every day


Trade-In Prices in Under a Minute.
Most people check a swap price on their phone, standing at the counter. Pick your device, answer four questions, and see a fair trade-in value before the salesperson finishes talking. Sign in with a PIN, and every quote and device stays in your own account.
Try swapdesk.ng →

Three Websites, One Address.
Glow, Glow Gadgets and Glow Food each speak to their own customer: the shop owner, the gadget dealer, the restaurant. Every page follows one order, one form or one price from the counter to Oga’s phone, so the reader sees the journey instead of reading about it.
Visit glowsolutions.ng →
A Book That Sells Itself, Day and Night.
The Made to Blow page gives away three free lessons, then sells the full playbook. Customers pay by transfer, card or Squad Pay, and the book lands in their email without anyone on our side lifting a finger.
See the page →Brand Identity
A Brand People Would Never Forget.
Your logo, colours and type, designed once and used everywhere: the signboard, the receipt, the Instagram page and the staff shirt. Choose from three directions and get every file, the full rights and a brand guide your printer can follow.
Half price on all branding. Every logo, identity and rebrand is 50% off right now.
Starting at ₦50K
- Logo
- Brand Identity
- Rebrand
Logo
Three concepts, three rounds of revisions, every file format, full rights. About 10 days.
Brand IdentityMost Clients Pick
Logo suite, colours, type, a 20-page brand guide, stationery (cards, letterhead, receipts) and a social media kit. 3 to 4 weeks.
Rebrand
For a business that has outgrown its look: an audit of what customers already recognise, a new identity, and the rollout across signage, socials and stationery.
10% to book, 50% before we start, 40% before final delivery. Prices exclude 7.5% VAT.
Hiring and Training
The Right People, Trained Before Day One.
- The role written and advertised
- Candidates interviewed and tested
- A free replacement within 90 days
- Training on your own shop floor
- Exits handled fairly
Hiring at 7.5% of salaryTraining starts at ₦250K
- Hire
- Staff Training: One Week
- Staff Training: One Month
- Onboarding and Exit
HireMost Clients Pick
One role filled, paid only when you hire. Up to half the fee goes into ads for the role, so the right people see it. Replacement free within 90 days.
Staff Training: One Week
Sales, customer service, balancing at close of day or stock discipline, run in your business. The 5 days can be spread over two weeks.
Staff Training: One Month
Two weeks of training, spread across a month so your team learns it on the job between sessions.
Onboarding and Exit
Both ends done properly: a first week that teaches a new hire your prices, systems and standards, and, when someone leaves, the warnings, letters, handover and final pay worked out so the exit doesn’t become a dispute.
Hiring fees are due when the person starts. Prices exclude 7.5% VAT.
Glow Solutions
Our Own Software, for Your Business.
Information shouldn’t have to walk: every order a trip to the bar, every price a call to Oga. Glow puts stock, sales, staff and money on one sheet, live on every phone, even when data finishes. We set it up and train your team, free.
Starting at ₦195K
- Glow Food
- Glow Gadgets
- Glow Hospitality
- Glow Education
Glow Food
For restaurants, bars and lounges: orders reach the kitchen and the bar before the waitress does, tables, the pass and balancing at close of day.
Get Glow Food →Glow GadgetsMost Clients Pick
For phone and gadget shops: stock by IMEI, swaps and trade-ins priced without calling Oga, resellers and receipts.
Get Glow Gadgets →Glow Hospitality
Rooms, bookings, housekeeping and the bar on one sheet.
Tell Me When It Launches →Glow Education
Fees, results and parents, without the paper trail.
Tell Me When It Launches →Glow is licensed by Glow Solutions. Setup and training by Silhouette Partners are free with any plan.


Systems
From Paper to Software.
- Receipts and forms that protect you
- Stock that balances every night
- Who approves what, for every role
- Spreadsheets, then full software
- Built for Upgrade, Connect and Glow
Starting at ₦150K
- Glow Deployment and Setup
- Paper Systems
- Paper and Spreadsheet Systems
- Full Operating Model
- Operations Partner
Glow Deployment and Setup
We deploy Glow in your business: your stock, prices, staff and roles loaded in, and your team trained on it. Glow Food from ₦195,000, Glow Gadgets from ₦295,000.
Paper Systems
Your paperwork designed on your brand and ready to print: receipts with a shop copy, order and welcome slips, swap or trade-in forms and a warranty card.
Paper and Spreadsheet Systems
Everything in Paper Systems, plus the spreadsheets behind it: stock by unit, sales, payments and balances that add up, set up for your business and your team trained on them.
Full Operating ModelMost Clients Pick
The whole business designed, on paper and on Glow: who decides what, how information moves, approvals, paperwork, reporting and SOPs for every role. About 6 weeks.
Operations Partner
We check your numbers every week, fix what drifts, run the monthly stock count with your team and meet you monthly. Tell us about your business and we’ll price it.
10% to book, 50% before we start, 40% before final delivery. Prices exclude 7.5% VAT. Glow plans are billed by Glow Solutions.
Talent Management
You Bring the Deal. We Do the Talking.
For creators and one-person businesses. When a brand comes to you, we negotiate the rate, read the contract before you sign, and chase the invoice until you’re paid. We make the deals you get worth more.
Starting at ₦75K
- Deal Review
- Brand Partnership
- Representation
Deal Review
One contract or offer: we read it, tell you what to push back on, and negotiate it with you.
Brand Partnership
Representation on every deal you bring, plus your personal brand and social media run for you: profile, content plan, posts and reels, so better deals come to you.
RepresentationMost Clients Pick
You bring the deal; we negotiate it, manage it and collect. You pay 20% of the deal or ₦125,000, whichever is higher.
Representation is charged per deal, when the deal is paid. Prices exclude 7.5% VAT.
Bundles
Start Everything at Once, for Less.
The services new brands usually buy one after the other, put together and priced together. The crossed-out price is what each one costs on its own.
Brand + Social
Brand Identity and three months of Social Starter
Brand Identity: logo suite, colours, type, guide, stationery, Social Starter for 3 months: 2 platforms, 12 posts and ₦50,000 of ads a month and your page designed to match the new brand from day one.
Starter Pack
Everything a new business needs to open properly
Brand Identity, Business Site (up to 12 pages), Social Growth for 3 months, with ₦150,000 of ads a month, Up to 4 hires, found and interviewed for you and a week of staff training before you open, up to 10 staff.
Relaunch
For a business that has outgrown its look
Rebrand, rolled out on signage, socials and stationery, Business Site rebuilt on the new brand and social Starter for 3 months to announce it, ads included.
10% to book, 50% before we start, 40% before final delivery. Hiring fees in the Starter Pack are included. Prices exclude 7.5% VAT.
Careers
We Hire the Way We’d Hire for You.
Finding people who fit is something we sell, so we take our own hiring seriously. We look for people who finish things, tell the truth about their work and make the customer’s day easier.
We often look for brand and graphic designers, web developers, social media managers and content creators, sales and partnerships people, and operations and customer support.
Investors and Partners
Where This Is Going.
We’ve been building brands since 2016, and registered as Silhouette Partners Ltd in 2020. Today we build them for others and ship our own: Glow launches on 31 October 2026, with Hospitality and Education on the way. To grow with us as a partner or investor, talk to us early.
- 2016Our first brands
Social media and brands for our first clients in Lagos.
- 2019Our first store
Upgrade Brands opens as Used Gadget Pro.
- 2020Silhouette Partners Ltd
Registered as a limited company in Nigeria.
- Along the wayswapdesk.ng
Fair trade-in prices, whoever gives the quote.
- 2025–26Connect and MobileShop.ng
Brand, marketing, data and operations for other businesses.
- October 2026Glow and Glow Playbooks
Glow launches 31 October. Made to Blow is out now.
Social Media, Marketing and Advertising
Posts People Send to Their Friends.
Starting at ₦100K for 30 Days
Social Media Management
For brands that want their pages run every month. Each plan includes ad spend we run for you.
Starter
2 platforms, 12 designed posts, captions and a calendar, ₦50,000 of ads run for you and a monthly report.
GrowthMost Clients Pick
3 platforms, 20 posts and 8 reels, comments and DMs answered, Meta ads run for you and a monthly report.
Made
Every platform you use, up to 7 posts a week and 12 videos, daily comments and DMs, Meta and Google ads, a monthly content shoot and one promotion or in-store campaign a month.
Campaigns and Adverts
For brands that need more, or less: one push, or just the ads.
One Campaign
A launch, an event or a sale, start to finish: the idea, 9 posts, 3 short videos, captions and the rollout. Add influencers from ₦250,000.
Ads Management
Your ads only: set-up, targeting, creative tests and a weekly check on what each naira is bringing back.
Management plans are billed monthly, three months minimum, with the ad spend; every naira of it goes into your ads and shows in your report. Campaigns are 10% to book, 50% before we start and 40% before delivery. Prices exclude 7.5% VAT.
Campaigns We’ve Run
Glow on Lagos Life
When a Lagos browser game went viral, we were there the same weekend: stories, how-to guides and jokes in the voice of the game, posted as Glow. Lagos as people live it, and a brand people now search for.
Store and Brand Marketing
A new premium store needed Port Harcourt to know it. We hired and trained the staff who make its content, supervise what they film, and review every post before it goes live: deals at the glowing wordmark, swap prices on screen, and a launch video that brought the city to the door.
Sales and Marketing
Swap deals filmed on the street, with the price and the trade-in on screen: “Pay 300K for iPhone 11 ke? Wetin do this iPhone 12.” Every video answers the question a buyer was about to ask.
Made to Blow
We turned the Lagos Life moment into a product: a playbook that takes the game apart into 18 conditions any business can copy. Three free lessons by email, adverts built as lesson slides, and a page that sells the book by itself.
FC 26 Port Harcourt
A gadget store turned into an arena: three days of FC 26, a ₦1 million prize, registration on WhatsApp and a new brand for it, Connect Events. We ran the flyers, the countdown and the results, and guided the videos from the floor.
CKM Rave Festival
Abuja’s first rave festival. We designed the posters, the lineup and the Squadlympics challenge, made the shirts, set up the Facebook page, ran the promotions partnership with ALAT by Wema and marketed it on the ground.
Content Guidance on TikTok
MobileShop’s staff make the videos. We advise on what to post and how to film it, support the team as they make it, and train them when the quality needs to rise: unboxings, price reveals and the phones people want.
Numbers from TikTok, counted on each account and rounded down.