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Silhouette Partners Ltd · Port Harcourt
We Build Brands.
Every brand starts as a silhouette: a name and an idea nobody can see yet. We fill it in. The website, the logo, the posts people share, the people who run it and the systems behind them.
Hot Food, Delivered Before It Cools.
Order on WhatsAppWebsites
A Website That Sells While You Sleep.
Built for Nigerian phones and Nigerian data: fast on a cheap Android, with every button ending in a sale, a booking or a WhatsApp chat. We built swapdesk.ng, glowsolutions.ng and the Made to Blow store, and we run them every day.
- Your own .ng or .com address, with SSL
- Designed and written for your customers, not a template
- WhatsApp, calls and Google Maps built in
- Google Business Profile and basic SEO set up
- Card, transfer and USSD payments on online stores
Starter Site
Up to 5 pages, mobile-first, contact and WhatsApp buttons, Google Business Profile, 1 month of support. About 2 weeks.
Business SiteMost Clients Pick
Up to 12 pages, a blog you can update, booking or quote forms, speed and SEO work, analytics, 3 months of support. 3 to 4 weeks.
Online Store
Up to 200 products, Paystack and transfer checkout, order dashboard, delivery zones, 3 months of support. 4 to 6 weeks.
Web App
Tools like swapdesk.ng: calculators, quotes, sign-ins and dashboards, built around how your business actually works. Add an iPhone app for ₦750,000.
Website Care
Hosting, domain renewal, backups, updates and small edits, so the site never goes down or out of date.
50% to start, 50% on delivery. Prices exclude 7.5% VAT.
Websites we built and run every day

Trade-In Prices in Under a Minute.
Most people check a swap price on their phone, standing in front of the counter. So swapdesk.ng was built phone-first: pick your device, answer four questions, and see a fair trade-in value and your swap balance before the salesperson finishes talking.
- Price checker and swap calculator
- Device valuation from condition, battery health and storage
- The same engine runs SwapDesk inside Glow


Three Websites, One Address.
Glow, Glow Gadgets and Glow Food each speak to their own customer: the shop owner, the gadget dealer, the restaurant. Every page follows one order, one form or one price from the counter to Oga’s phone, so the reader sees the journey instead of reading about it.
- Written for Nigerian shops and restaurants
- Real app screens in real iPhones
- Founding-member sign-up and payment built in

A Book That Sells Itself, Day and Night.
The Made to Blow page gives away three free lessons, then sells the full playbook. Customers pay by transfer, card or Squad Pay, and the book lands in their email without anyone on our side lifting a finger.
- Free sample by email
- Checkout by transfer, Paystack and Squad Pay
- Payment checked before the book is sent
Brand Identity
A Brand People Recognise From Across the Road.
Your logo, colours and type, designed once and used everywhere: the signboard, the receipt, the Instagram page and the staff shirt. We designed Connect by 99RICH, Shop Upgrade, swapdesk.ng, and Glow Gadgets, Glow Food and Glow Playbooks.
- Three directions to choose from, then rounds of revisions
- Every file format, and the full rights are yours
- A brand guide your printer and designer can follow
- Stationery, social templates and signage on the full identity
Half price on all branding. Every logo, identity and rebrand is 50% off right now.
Logo
Three concepts, three rounds of revisions, every file format, full rights. About 10 days.
Brand IdentityMost Clients Pick
Logo suite, colours, type, a 20-page brand guide, stationery (cards, letterhead, receipts) and a social media kit. 3 to 4 weeks.
Rebrand
For a business that has outgrown its look: an audit of what customers already recognise, a new identity, and the rollout across signage, socials and stationery.
50% to start, 50% on delivery. Prices exclude 7.5% VAT.
Identities we designed. Tap a logo to see everything we made for that brand.
Talent Management
You Bring the Deal. We Do the Talking.
For creators, consultants and one-person businesses. When a brand or client comes to you, we take it from there: we negotiate the rate and the terms, read the contract, manage the work to delivery and make sure you’re paid. We don’t go looking for deals; we make the ones you get worth more.
- Negotiating rates, terms and usage with clients and brands
- Contracts read and structured before you sign
- Deliverables and deadlines managed to the end
- Invoices sent and followed up until you’re paid
Deal Review
One contract or offer: we read it, tell you what to push back on, and negotiate it with you.
RepresentationMost Clients Pick
You bring the deal; we negotiate it, manage it and collect. You pay 20% of the deal or ₦125,000, whichever is higher.
Brand Partnership
Representation on every deal you bring, plus your personal brand and social media run for you: profile, content plan, posts and reels, so better deals come to you.
Representation is charged per deal, when the deal is paid. Prices exclude 7.5% VAT.
Hiring and Training
The Right People, Trained Before Day One.
Finding people who fit is hard when you’re also running the business. We write the role, find and interview the candidates, check references and train them before they start. When someone has to leave, we handle the exit fairly and by the book.
- Role written, advertised and screened
- Interviews and practical tests run by us, shortlist sent to you
- Free replacement if a hire leaves within 90 days
- Training on your own shop floor, with your own products and customers
HireMost Clients Pick
One role filled, paid only when you hire. Replacement free within 90 days.
Staff Training
Sales, customer service, balancing at close of day or stock discipline, run in your business. Half day ₦200,000.
New Starter Onboarding
A week that turns a new hire into someone who knows your prices, your systems and your standards.
Fair Exit
Warnings, letters, handover and the final pay worked out properly, so an exit doesn’t become a dispute.
Hiring fees are due when the person starts. Prices exclude 7.5% VAT.
Systems
From Paper to Software.
Every business runs on information: what came in, what went out, who has the money. We build the system your business needs, from the receipt book and the swap form to full software. Start on paper and move to Glow when you’re ready, or go straight to software. We built the paperwork for Shop Upgrade, swapdesk and Connect, the spreadsheets for MobileShop.ng, and Glow itself.
- Receipts, order slips, swap and trade-in forms that protect you
- Stock by unit, serial or IMEI, and sales that balance
- Who approves what, written down for every role
- Your team trained until it sticks
Paper Systems
Your paperwork designed on your brand and ready to print: receipts with a shop copy, order and welcome slips, swap or trade-in forms and a warranty card.
Glow Setup
We load your stock, prices, staff and roles into Glow and train your team on it. Glow itself costs from about ₦1,100 a day.
Operating ModelMost Clients Pick
The whole business designed, on paper and on Glow: who decides what, how information moves, approvals, paperwork, reporting and SOPs for every role. About 6 weeks.
Operations Partner
We check your numbers every week, fix what drifts, run the monthly stock count with your team and meet you monthly.
50% to start, 50% on delivery. Prices exclude 7.5% VAT. Glow plans are billed by Glow Solutions.
Paperwork we designed for our clients and our own stores. Details are blurred: the real forms belong to them.




Bundles
Start Everything at Once, for Less.
The services new brands usually buy one after the other, put together and priced together. The crossed-out price is what each one costs on its own.
Brand + Social
Brand Identity and three months of Social Starter
- Brand Identity: logo suite, colours, type, guide, stationery
- Social Starter for 3 months: 2 platforms, 12 posts and ₦50,000 of ads a month
- Your page designed to match the new brand from day one
Starter Pack
Everything a new business needs to open properly
- Brand Identity
- Business Site (up to 12 pages)
- Social Growth for 3 months, with ₦150,000 of ads a month
- One hire, found and interviewed for you
- A day of staff training before you open
Relaunch
For a business that has outgrown its look
- Rebrand, rolled out on signage, socials and stationery
- Business Site rebuilt on the new brand
- Social Starter for 3 months to announce it, ads included
50% to start, the rest spread across the work. Prices exclude 7.5% VAT.
Our Work
Brands We’ve Built, and Built With.
Each brand’s work in one place: a few pieces here, the full portfolio a tap away. Our own brands first, because we use every service on ourselves before we sell it.

Client · premium gadget store, Port Harcourt · since 2025
A premium Apple store in Garrison. We built the brand from the wordmark up, then everything a customer touches: the cards in the bag, the forms at the counter, the posts that bring people in, and FC 26, its first live event.
- Brand identity: connect., Connect Tech Hub, Connect Events and 99RICH
- Thank-you, discount and warranty cards
- Swap and purchase forms for the counter
- Social media, adverts and the FC 26 tournament
- Stock and sales systems in spreadsheets

Our own gadget store · Port Harcourt · since 2019
Where we learnt how a shop really makes, and loses, money. Every order gets a processing slip, every customer a welcome slip, every device a test before it leaves, and every sale a receipt with the shop’s copy.
- Order processing, welcome and device testing slips
- Receipts with a shop copy, warranty cards
- Envelopes and delivery tags
- Daily price lists, Shop Deals and Upgrade Partners

Our own brand · an Upgrade brand
Fair trade-in prices, whoever gives the quote. We built the website that values a phone in under a minute, the trade-in slip every swap is signed on, and the posts that teach people how swap rates work.
- swapdesk.ng: price checker and swap calculator
- Trade-in slip: testing, review and agreement
- Explainers: Introducing swapdesk, Calculating Swap Rates
- Covers and price lists
Our own software and publishing · launching 31 October 2026
Glow Gadgets and Glow Food run shops and restaurants; Glow Playbooks publishes business lessons. One family, one look: the starburst, each in its own colour. We built the brand, the websites, the launch and every advert.
- Three identities from one mark
- glowsolutions.ng and the Made to Blow book page
- Glow on Lagos Life: 370K+ views in under two days
- The Made to Blow playbook and its adverts
- The software itself
Client · gadget store, Garrison, Port Harcourt
A busy reseller business. We built the data side: stock, resellers and balances in one place, the spreadsheets the team uses every day, and the way the business runs.
- Data management: stock, resellers and balances
- Spreadsheet systems the team uses daily
- Inventory and day-to-day operations
Careers
We Hire the Way We’d Hire for You.
Finding people who fit is something we sell, so we take our own hiring seriously. We look for people who finish things, tell the truth about their work and make the customer’s day easier.
- Brand and graphic designers
- Web developers
- Social media managers and content creators
- Sales and partnerships
- Operations and customer support
Investors and Partners
Where This Is Going.
We started with one store in 2019. Today we build brands for other businesses and ship our own: Glow launches for gadget shops and restaurants on 31 October 2026, with Glow Hospitality and Glow Education on the way. If you’d like to grow with us, as a partner or, when we raise, as an investor, let’s talk early.
- 2019Our first store
Upgrade Brands opens as Used Gadget Pro.
- Along the wayswapdesk.ng
Fair trade-in prices, whoever gives the quote.
- 2025–26Connect and MobileShop.ng
Brand, marketing, data and operations for other businesses.
- October 2026Glow and Glow Playbooks
Glow launches 31 October. Made to Blow is out now.
Social Media, Marketing and Advertising
Posts People Send to Their Friends.
One team for everything people see of you online and in store. We plan, design, film and post; answer your comments and DMs; run your Meta and Google ads; and plan the promotions and launches that give people a reason to come in. Every month you get a plain report on what it did for sales, not just likes.
Social Media Management
For brands that want their pages run every month. Each plan includes ad spend we run for you.
Starter
2 platforms, 12 designed posts, captions and a calendar, ₦50,000 of ads run for you and a monthly report.
GrowthMost Clients Pick
3 platforms, 20 posts and 8 reels, comments and DMs answered, Meta ads run for you and a monthly report.
Made
Every platform you use, up to 7 posts a week and 12 videos, daily comments and DMs, Meta and Google ads, a monthly content shoot and one promotion or in-store campaign a month.
Campaigns and Adverts
For brands that need more, or less: one push, or just the ads.
One Campaign
A launch, an event or a sale, start to finish: the idea, 9 posts, 3 short videos, captions and the rollout. Add influencers from ₦250,000.
Ads Management
Your ads only: set-up, targeting, creative tests and a weekly check on what each naira is bringing back.
Management plans are billed monthly, three months minimum, with the ad spend; every naira of it goes into your ads and shows in your report. Campaigns are 50% to start. Prices exclude 7.5% VAT.
Campaigns We’ve Run
Glow on Lagos Life
When a Lagos browser game went viral, we were there the same weekend: stories, how-to guides and jokes in the voice of the game, posted as Glow. Lagos as people live it, and a brand people now search for.
Made to Blow
We turned the Lagos Life moment into a product: a playbook that takes the game apart into 18 conditions any business can copy. Three free lessons by email, adverts built as lesson slides, and a page that sells the book by itself.
Store and Brand Marketing
A new premium store needed Port Harcourt to know it. Deals filmed at the glowing wordmark, swap prices on screen, staff people follow, and a launch video that brought the city to the door.
FC 26 Port Harcourt
A gadget store turned into an arena: three days of FC 26, a ₦1 million prize, registration on WhatsApp and a new brand for it, Connect Events. We ran the flyers, the countdown, the results and the videos from the floor.
Sales and Marketing
Swap deals filmed on the street, with the price and the trade-in on screen: “Pay 300K for iPhone 11 ke? Wetin do this iPhone 12.” Every video answers the question a buyer was about to ask.
Sales Marketing on TikTok
Unboxings, price reveals and staff in front of the camera for a busy Garrison store: the phones people want, at prices they can repeat to a friend.
Numbers from TikTok, counted on each account and rounded down.